Picture Archive Councel of America
June 1, 2009
What's New?

PACA OFFICE WILL BE CLOSED

The PACA office will be closed June 2-8, 2009, so that Cathy Aron, PACA Executive Director, can attend the CEPIC Congress in Dresden, Germany. If you have immediate needs, don't hesitate to contact her assistant, Morgan Dawirs, at assistdirector@pacaoffice.org.

 

PACA GOES “SOCIAL”

PACA has officially joined the 21st Century. We now have pages on Linked In, Facebook and Twitter. Add us as a friend and/or follow our tweets as we learn to use these great new tools!

 

CONGRATULATIONS TO PACA’S VICE PRESIDENT, CHRISTINA VAUGHAN

Christina Vaughan—founder and Chief Executive Officer of Image Source, and PACA Vice President—has won the Entrepreneur of the Year Award at the Asian Women of Achievement awards held in London.

We applaud her success and congratulate her on this prestigious award!

 

IN MEMORIAM: WE HONOR THE LIFE OF WALTER PLESSNER
By Mark Ippolito


Walter Plessner 1918-2009

It was with great sadness that we learned of the passing of Walter Plessner at the age of 91 on Friday, May 15th. Renowned as a photo industry pioneer as a partner in The Three Lions Photo Agency and founder of Plessner International, Plessner created a rich and memorable legacy during his lifetime.

A Holocaust survivor, Plessner fled his native Hamburg, Germany, in 1939 to Guatemala, where he lived and worked on a farm and then for the U.S. Army as a civilian employee. In 1945, he immigrated to Los Angeles where he earned his insurance brokers license while also taking business classes at UCLA. He began his career in the finance industry, processing credit applications in the Latin American department at Bank of America’s San Francisco office. A contemporary of Otto Bettmann—founder of the Bettmann Archive—Plessner was invited by other fellow refugees who were also drawn to the growing media business in New York City and came to New York to join Three Lions Photo Agency.

Plessner and his partners immediately seized upon their personal and professional networks in Europe, Latin America and Asia to rapidly expand their distribution of images beyond the U.S., setting the course for Plessner’s future career moves. As his partners neared retirement, they decided to sell the Three Lions agency to 4x5 (now known as SuperStock), but Plessner had more plans in store. He launched a new agency, Plessner International, and set about to build upon his worldwide network of contacts to distribute images from partners and photographers in the U.S. and Europe, opening up new markets in China, Japan, and the Middle East. Not content to merely conduct business via phone and fax, Plessner traveled extensively to meet face-to-face with clients, agents and photographers to close deals and forge new relationships—logging thousands of frequent flyer miles annually. Plessner was also a prominent member of the international photo business community, serving as an active member in PACA, ASPP, and BAPLA.

A voracious reader of international business, technology and financial news, Plessner took great pride in spotting global trends and business opportunities well before his contemporaries. Though well into his 70s, a time when most executives would have been content to sit on the sidelines, seeing the vast potential for distribution of digital images, Plessner played a key role in licensing the first set of collections that became the early foundation for Bill Gates’ Corbis Corporation all-digital archive.

After finally shutting the doors of his Midtown agency in 2004, Plessner, “Herr Doktor” was still receiving partners at his home in Great Neck, NY, always grateful to hear the latest industry news and offer advice gained during his expansive career. In May 2007, he lost his wife, June, and during the last years of his life took great pride in his grandson, Marc, watching him blossom into a bright student and talented pianist. He is survived by his daughter Renee Plessner, an attorney with Mound Cotton Wollan & Greengrass, and his son-in-law, Jeff Fishman.

In lieu of flowers, donations in memory of Walter Plessner can be made to the United States Holocaust Memorial Museum, or the American Macular Degeneration Foundation:

For information and links, please visit shabustation.blogspot.com/2009/05/in-memoriam-walter-plessner-1918-2009.html.
Photo Caption/Credit: Walter Plessner pictured in his midtown New York City office, 1994 © Mark Ippolito

 

PACA 14TH ANNUAL INTERNATIONAL CONFERENCE

 

COPYRIGHT ALLIANCE LAUNCHES NEW EDUCATIONAL FOUNDATION
Washington, D.C.

The Copyright Alliance recently launched the Copyright Alliance Education Foundation (www.copyrightfoundation.org), a new non-profit charitable arm of the Alliance that will develop educational programs aimed at helping America’s next generation of creators succeed. The Foundation announced its first projects, already underway: development and distribution of a copyright curriculum for educators; and a partnership with the West Potomac Academy of Fairfax County Public Schools in Virginia, to refine Alliance curriculum materials and supplement them with information important to arts education.

“Our nation has reaped the rewards both culturally and economically of the principle and practice of copyright,” said Patrick Ross, Copyright Alliance Executive Director. “This system has served us well for centuries—so much so, that it has become an invisible underpinning in our country’s prosperity. Now, as a new generation of creators populates today’s classrooms, we must ensure that principle is not taken for granted and continues to be a foundation for creative success.”

Ross will serve as the Foundation’s Chairman of the Board. Serving as Executive Director will be Gayle Osterberg, who helped establish the Alliance and has managed public relations and education projects for the Alliance since its inception.

The Foundation will develop and implement educational projects designed to meet two goals. 1) Help maintain a copyright-aware environment in the nation’s classrooms to ensure creators’ long-term ability to thrive. 2) Provide educational resources to future creators.

The Alliance has developed a pilot curriculum for teachers, “Think First, Copy Later”, a comprehensive multi-faceted program designed to help librarians and media specialists answer questions and provide information about copyright in the classroom to other educators. The materials were distributed to 5,000 librarians and media specialists this Spring to gauge usefulness.

Schools, including West Potomac Academy, will provide more detailed insights and feedback to the curriculum, which in development during the last year with Young Minds Inspired and its panel of educator advisors. The Alliance will distribute the materials more broadly prior to the 2009-2010 school year.

“Initial feedback from educators has been extremely positive and has confirmed our belief that these types of resources will be useful and informative to educators in all grades and across a range of disciplines,” Ross said. “Working directly with arts educators at West Potomac, which will serve on the Foundation’s board, will help make the program even more robust and relevant to the classroom. We anticipate forming direct partnerships with more individual schools and school districts in the weeks and months to come.”

 

"Best Practices symposium" PRESENTATION Review: "Surfing the Stock Photography Revolution"
Sunday, April 19, 2009
Reviewed by Lauretta Dives, PACA Ethics and Grievance Committee Chair

Jonathan Ross has been in the photography business for around 30 years and been shooting stock for the past 11 years, specializing in lifestyles and capturing ‘real’ emotion. He shoots for both the RF and RM markets and not long ago decided it was a good idea to try to establish a brand in the Microstock area. His presentation was a fascinating account of his experience in this part of the market and how it fits in with the rest of the stock photography business. It was interesting to see his comparative numbers of how many unique images he attempts to shoot for each category and the costs and expected RPI for each area.

I reproduce his table below:
  RM RF Micro
Selects Per Day 20 50 200
Cost Per Image $100+ $50 $20
Average RPI $1000 $400 Maybe $80?

He said it is not yet clear what the life expectancy of Microstock images is going to be.

He then defined for us what the qualities and differences are as far as he is concerned between the three types of images and his editing process for making sure each image is in the right pile!

Macro RM

  • Wide mix of creative styles
  • Unique images which tell a story
  • More styling, color and unique forms
  • Long shelf life expected
  • Market still strong

Macro RF

  • Shot with more lighting
  • High quality
  • Demonstrating emotions and feelings
  • Get people together to make them look and feel like a family
  • Returns seem to have dropped off in 2008

Microstock

  • Probably shorter shelf-life
  • Very labor intensive admin work after shooting (uploading, etc.)
  • Images must appeal to the broadest market
  • All happy, smiling people—no crying babies!
  • Bright and white and more obvious
  • Returns not yet as lucrative by any means
  • Sales and market growing rapidly

Since Jonathan began shooting Micro in 2007, he has created about 3,500 images that are on the five major sites.

The key to shooting so many images in one day is all the planning and organizing and making of detailed shot lists. The look needs to be bright and white and clean, very few similars are taken, and just one vertical or horizontal framing for each shot.

We all enjoyed the time-lapse film of an eight-hour Microstock shoot. Jonathan carefully choreographs his technical team of designers and set builders, together with some fresh teen talent who, from our bird’s eye view near the ceiling, look like frenetic ants as they whiz around the studio, moving furniture and lights. With a target of 220 pictures to shoot, he has to ensure that the models stay interested and motivated. Looks like he succeeded!

Jonathan expressed the view that it is vital to establish a recognizable brand identity in this market as any other. He uses a different name from his standard one and his micro brand ‘Avava’ gives designers and bloggers something to hang their hat on and the opportunity to promote the name for him in this part of the market.

Going back to the business side of things Jonathan reminded us that longevity is an important measure and that some of his key RM and RF images over the years have individually earned thousands of dollars. The jury is really still out on whether or not Microstock images individually will ever reach those giddy heights.

The manpower costs he referred to earlier in the speech were reiterated when he spoke about how long and arduous uploading images to the microsites are and he mentioned a business called www.lookstat.com which is providing statistical analyses of sales by image on the major Microstock sites. This information is valuable to shooters wanting to know what kind of images sell best and when in order to have a guide for new production. They are also developing a new service to help with image processing and the uploading of images onto these sites.

Jonathan feels it is more important than ever that photographers work with each other, educating and helping each other to bridge the gap given that there are so many challenges for the profession these days.

Jonathan’s views on the future of the stock industry were also interesting. He is joining forces with a motion agency to produce content together. He plans to shoot fewer stock images and ‘some’ Microstock. 2009 is the year to ensure production follows buyer needs. He exhorted us all not to cut quality and to pay attention to what we are selling and whom we are trying to reach.

Overall, this presentation was a really interesting insight into the workings of a top stock photographer—extremely useful to the audience as well as being very visually entertaining and stimulating.

AFRICA MEDIA ONLINE PARTNERS WITH INTERNATIONAL MEDIA ORGANIZATIONS TO PROVIDE CONTENT FROM AFRICAN MEDIA PROFESSIONALS AROUND 2010 FIFA WORLD CUP
Pietermaritzburg, South Africa

Africa Media Online’s passion is Africans telling Africa’s Story. This South African-based organization is dedicated to enabling African media professionals to bring their products to market to compete on an equal footing in the global marketplace. Now, in partnership with leading global media training organizations World Press Photo and Free Voice, Africa Media Online is using the FIFA World Cup as a catalyst for developing the expertise of African journalists and encouraging them to produce and distribute articles, images, broadcasts, and multimedia productions relating to African football.

Inspired by the 2010 FIFA World Cup, which is being organized on the African continent for the first time, the project "Twenty Ten: African media on the road to 2010 (and beyond)" is an initiative of four organizations—Free Voice, World Press Photo, Africa Media Online and lokaalmondiaal—with funding from the Dutch Postcode Lottery.

Acknowledging that football is an integral aspect of life all over Africa, as well as in the rest of the world, this project aims to give African media professionals a voice, both on the African continent, as well as worldwide. It offers African citizens the opportunity to experience their own view of African reality, as opposed to depending on foreign news organizations: initially this will be through the output created by 108 journalists selected to attend workshops across Africa; thereafter three teams of writers and radio- and photo-journalists will be brought to South Africa to cover the background stories to the FIFA World Cup during the actual event. This content will be distributed around the world through Africa Media Online, earning revenue for the participating media professionals.

"A balanced view of Africa and her rich heritage cannot exist unless we as Africans are able to consistently tell Africa’s story from our perspective in the global information economy," explains David Larsen, Director of Africa Media Online.

Larsen refers to Africa Media Online's role as the provision of a 'digital trade route', which includes training, the digitizing of collections, and the provision of online systems to Africans so that they can produce content at quality and deliver that content. Additionally, through its image library, www.africanpictures.net, the organization also provides and markets content directly to editors and publishers, curators and art directors in Africa and around the world.

For more information about this project please visit www.africamedia-allstars.net/user/about_us.
For more about Africa Media Online, please see www.africamediaonline.com and http://www.africanpictures.net.


ALAMY LAUNCHES FREE FIND A PHOTOGRAHER SERVICE
Oxfordshire, UK

Alamy is launching a free service to allow picture buyers to directly contact photographers for commissions and assignments.

Alamy Find A Photographer uses an interface based on Google Maps to provide up-to-the-minute details and locations for photographers who sign up for the service.

It is open to contributors with more than 100 images and more than 10 sales with Alamy. they must also be experienced in conducting assignments and/or commissions and have a website showcasing their work.

Alamy CEO, James West, said, "Alamy is home to one of the largest communities of professional photographers in the world. We think this unique resource will be valuable to customers who need images that aren't available in stock."

Customers will be able to search by location and see contact details and portfolio images from photographers in the area. Photographers will be able to update their location and availability at any time.

Alamy Find A Photographer will be tried first with a small number of customers before being launched as a free service. Alamy is inviting all photographers who meet the criteria to join. Those represented by agents can sign up using their agent's contact details.

Find out more at www.alamy.com/Blog/contributor/archive/2009/05/15/4763.aspx.
For more information, contact press@alamy.com.


BLEND IMAGES EXPANDS DISTRIBUTION OF RIGHTS-MANAGED IMAGE COLLECTION
Seattle, WA

Blend Images, the world’s leading multiethnic stock photography agency, announced today the continued expansion of its rights-managed distribution network, making the collection available in major image markets. The Blend Images rights-managed collection is available non-exclusively in the U.S., U.K., Europe, Japan, and Asia through select distributors. Rights are cleared through Blend Images upon request for exclusivity.

“We are seeing a strong response from art buyers on the quality of our collection with positive feedback on the licensing model and the option for exclusivity. We feel there is an excellent opportunity for incremental growth in rights management, and certainly within our niche of multiethnic business and lifestyle imagery,” said Robert Henson, Director of Channel Relations and Sales for Blend Images. “As our distribution channel grows, we will continue to gain exposure for this compelling collection to new clients globally. It’s highly saleable content with global appeal.”

The Blend Images rights-managed collection of over 5,000 images features powerful photos from the industry’s top photographers. The collection focuses on multiethnic lifestyle and business imagery with conceptual, highly stylized, contemporary images that offer high production value and premium quality. The rights managed collection gives Blend the ability to tell a more complex story about multiculturalism within a single image. New images continue to be released each month.

To inquire about representing the Blend Images rights-managed image collection, contact Robert Henson, Director of Channel Relations and Sales, by email at robert@blendimages.com.


IN CORBIS' "STORIED", HISTORIC IMAGES SPARK RICH REFLECTIONS

Corbis (www.corbis.com), a leading visual media provider for the creative community, today introduced Storied, an online experience that sheds new light on culturally and historically important photographs from the Corbis collection. Fittingly, Storied helps mark the company’s 20th anniversary.

Over the next several months, influential thinkers, writers, heroes, artists, and photographers will uncover hidden truths in iconic images and reframe the historic moments. Their personal insights, expressed through text, audio, or video elements, will reveal hidden truths about the images and illuminate the events, places, and personalities they capture.

With more than 100 million editorial, creative, entertainment and historical images, the Corbis collection is a vital, growing archive of significant personalities, events and the natural world. Storied pays tribute to the importance of photography by pairing celebrated images with reflections from notable voices.

“I've always believed that it's the photographs, not just words, that help us better understand history. Most people won't remember but a few lines from each President—but the pictures stay with us,” said Dana Perino, White House Press Secretary for President George W. Bush. “I was honored to be asked to participate in the Storied project, and I hope that I shed some perspective on the photographs of President Bush that will give them more context.”

“We’re so proud to share our family’s legacy,” said featured commentator, Amanda Wright Lane, great-grandniece of the Wright Brothers. “Storied is a unique project because we’re able to share personal stories about our family’s historic moments documented in Corbis images. It was so wonderful to hear my brother tell the story behind the image that captured the flight of the world's first successful airplane.”

Storied launched today with:

  • Photographer Henry Diltz talking about shooting The Doors’ Morrison Hotel album cover;
  • Author Fran Lebowitz telling the story behind some of Andy Warhol’s iconic polaroids;
  • Dana Perino, White House Press Secretary during George W. Bush’s presidency, talking about Mr. Bush and an historic meeting of five presidents;
  • Chad McQueen sharing stories about his father, actor Steve McQueen, and the making of some of his films including The Great Escape;
  • Longtime Johnny Cash manager Lou Robin reminiscing about the groundbreaking Johnny Cash show;
  • Sir Jackie Stewart recapping some of his most amazing moments in his Formula One race car driving career;
  • Amanda Wright Lane and Steve Wright discussing the revolutionary achievements of their great-great uncles, The Wright Brothers.

“We’re honored to collaborate with such a dynamic group of people and hear them share some of their treasured stories with us,” said Tammy Wing, VP of North American Marketing, Corbis. “A glance at a photo can instantly take you back to a moment in time, and it’s been fascinating to have photos from the Corbis archive revive distant and unexpected memories from our commentators.”

Upcoming commentaries will highlight more stories from Bill Gates, Katrina van den Heuvel and several other influential leaders. Corbis will share new commentaries from May through September to celebrate its 20th anniversary on September 20th, 2009. Viewers will be able to experience Storied through images, audio, and video at www.corbis.com/storied.


2ND ANNUAL STOCK PHOTOGRAPHY EXPO TO BE HELD DURING 2009 HOW DESIGN CONFERENCE
Austin, TX

While many of your competitors are drastically reducing their marketing campaigns and leaving their customers in a void, you have the chance to grow your sales! Just sign up for the 2nd annual Stock Photography Expo, to be held during the 2009 HOW Design Conference in Austin.

This day-long event will take place on June 24, the first day of the HOW Conference, and will give thousands of graphic designers the chance to research new resources and explore everything your company can provide.

You’ll reach a targeted audience of art directors and designers with purchasing power who are looking to stock photography to help them combat tight marketing budgets. In fact, 90% of attendees directly purchase or recommend the purchase of stock photography (average: $15,011 per year).

The HOW Conference, presented by HOW magazine, is the largest gathering of graphic designers in the country. This year’s event will be held June 24-27 at the Austin Convention Center in Austin, Texas.

For more information on the Stock Photography Expo—and the exclusive discount for PACA members—contact Elayne Recupero at 301/570-4301 or recupero@earthlink.net.

To find out more about the HOW Design Conference, visit HOWconference.com.


IMAGE SOURCE’S CHRISTINA VAUGHAN WINS ENTREPRENEUR OF THE YEAR AWARD 2009
London, UK

Christina Vaughan—founder and Chief Executive Officer of Image Source, the world’s leading producer of royalty free stock photography—has won the Entrepreneur of the Year Award at the Asian Women of Achievement awards held in London.

The winners of the Asian Women of Achievement Awards were announced during the black-tie event in Park Lane, London, attended by His Royal Highness, Prince Charles. Now in their tenth-anniversary year, the Awards have become a showcase for some of the leading lights in the British Asian Community. Christina Vaughan was announced winner of the Entrepreneur of the Year category, beating off stiff competition from what has been reported as one of the strongest shortlists since the Awards began.

The Lloyds TSB sponsored awards were set up to identify Asian women making a significant contribution to British life, across the media, business, arts, politics and voluntary sector.

Launched in 1999, Image Source now trades through over 150 photo agencies in over 80 countries and represents a truly global offering. Christina was the first non-American to be voted onto the PACA Board in 2003 and is currently serving as its Vice President.

Sir Nicholas Young, Chief Executive of the British Red Cross, chaired the judging panel for the awards, which were attended by the Prince of Wales and the Duchess of Cornwall. Compeered by BBC newsreader Mishal Husain, the awards were also attended by patron Cherie Blair QC; Nick Clegg MP; actress Meera Syal; James Caan, entrepreneur and star of TV's Dragon's Den; The Rt Hon Tessa Jowell MP; The Rt Hon Theresa May MP; Shami Chakrabarti, Director of Liberty; Baroness Kennedy QC; Baroness Greenfield and Caroline Spelman MP.

Christina commented,"I am delighted and honored to win this award and be amongst such a wealth of inspirational female talent. I have always been proud of my cultural heritage and it is a privilege to be recognized at these influential awards. I hope to prove a worthy recipient and inspirational ambassador for female entrepreneurs worldwide.”

Founder of the awards, Pinky Lilani OBE, said,“Over the past 10 years the awards have become a real barometer of social change. The standard of this year’s nominations was incredible, with the shortlist demonstrating the wealth of talent in the Asian community in Britain.”

For more information please contact Phillip Jennings at +44 (0)20 7851 5600, or email pr@imagesource.com.


PICTUREHOUSE NEW YORK, NEW VENUE, NEW FORMAT...

Booking for Picturehouse New York opened on Monday, May 4th at 10AM EDT at www.picturehouse-us.com/newyork/exhibit.php

The event will take place on Wednesday, October 14th, tying in with PACA’s Annual International Conference on October 16–18 in Miami. This is our ninth year in Manhattan! Our new Chelsea venue, the Metropolitan Pavilion, is the ultimate exhibition space: elegant, modern, over twice the size of last year’s venue (next door), all on one level, and with same-street access to subway and parking.

Also new this year:

  • Larger, 6' tables with 40% more floor space
  • 10' x 8' booths in addition to tables
  • Re-inclusion of specialist footage libraries
  • Inclusion of other stock media resources, such as fonts and software
  • Morning copyright seminar with PACA attorney, Nancy Wolff
  • Night-before cocktail reception, silent action and exhibit announcing the Young Photographer’s Alliance Foundation scholarship winners

As always:

  • All tables include electricity, table cloth and skirt, signage and two chairs
  • Top quality food and refreshments are provided throughout the event
  • Your details plus one image are included for free in the beautifully produced Show Guide, handed out to all attendees
  • Links to your website are included in our online event gallery and in at least one email newsletter
  • Receive free pre-event publicity for your product and service announcements
  • Enjoy discounts of up to 50% on advertising and promotion
  • Participate in the prize drawing, to incentivize buyers to visit your table
  • Sponsor a special attraction at the event to really get noticed!

Even if you cannot attend the event, we have a wide range of extra marketing opportunities available for all budgets including display panels, advertising, and distribution of literature. Here are even more reasons why participating is essential to your business!

  • Last year, more than 800 qualified buyers attended the show with nearly two-thirds being first-time visitors.
  • Advertising and design buyers made up 32% of attendees.
  • New media, merchandize, travel and other sectors totaled 32%, with 19% from the magazine and newspaper industry and 17% from book publishing.
  • With the addition of other stock media exhibitors and the free copyright seminar with PACA attorney, Nancy Wolff, Picturehouse’s expectation is to draw 1,000+ qualified buyers for 2009.

Remember, booking opens Monday, May 4, 2009. Be one of the first to review the new venue’s floor plan for selecting the most desirable table positions!

When: Wednesday, October 14, 2009, 11am - 8pm
Where: Metropolitan Pavilion, 125 West 18th Street, New York, 10011
Information: www.picturehouse-us.com/newyork


THE IMAGE WORKS WILL REPRESENT ROBERT ALTMAN

The Image Works is pleased to announce the newest addition to our archive: the photography of Robert Altman. Altman is an acclaimed photographer, and author of The Sixties: Photographs by Robert Altman, a book The Bloomsbury Review calls "One of the best graphic depictions yet offered of this fleeting, illusory chapter of cultural history.” Altman is renowned for his ability to capture the raw emotion of a moment, and his collection of photographs offers a captivating look at the people, places and happenings of the sixties and seventies. His intimate view of his subjects conveys the vitality and excitement of the time.

Altman’s innovative style of photography grew out of the tradition of the street shooter. His photographs vividly and exquisitely capture singular moments, and whether the subject is an everyday person or a rock star, a political icon or a poet, Altman’s pictures honor the experience of the subject being photographed.

Robert Altman began his career as a photojournalist in San Francisco, working for the underground newspaper Good Times. His work was noticed by Rolling Stone, and he soon became a staff photographer at the magazine. Altman’s work has appeared in many major publications, including Entertainment Weekly, The New York Times, People Magazine, the San Francisco Chronicle and SF Weekly. Movie director Cameron Crowe used many of Altman’s photographs in his film Almost Famous. Altman has exhibited his work around the world, and his photographs are part of the permanent collections of the Smithsonian, the Library of Congress, and the San Francisco Public Library.

View a gallery of Robert Altman’s photographs at www.theimageworks.com/n_newmenu.php.


THE YOUNG PHOTOGRAPHERS ALLIANCE DEBUTS IN CHICAGO, ALAMY FIRST TO PLEDGE SUPPORT
Pavilion, NY

The Young Photographers Alliance (YPA) (www.youngphotographersalliance.org) made its debut in Chicago at Picturehouse’s 4th annual event held on Thursday April 16, 2009 at the River East Art Center.

YPA is the creation of Jerry Tavin, co-founder of IC Worldwide (www.icworldwide.com) and Deborah Free, President of Picturehouse Marketing US/Visual Connections (www.picturehouse-us.com). Both are widely-recognized as advocates and leaders in the photography industry. Founded as an international not-for-profit educational foundation, YPA is focused on bringing disadvantaged students opportunities for advancement in photography.

With the elimination of art education in public schools and the ever-increasing cost of a college degree, these barriers are more difficult then ever to overcome. This lack of support directly affects photography students and could prove to have a long-term negative impact on the future of professional photography. Amid these concerns, YPA was created to inspire and support the next generation of image makers through college scholarships, mentoring programs, internship opportunities and educational seminars, internationally.

“We are pleased that YPA was so well received after our announcement. The enthusiasm and support was immediate, both at the Picturehouse event and the PACA Annual Meeting held in Chicago,” said Jerry Tavin.

In addition to two scholarships already provided by Jerry Tavin and Picturehouse, Alamy (www.alamy.com), pledged a third scholarship for the 2009 recipients.

“We think the Young Photographers Alliance is a great concept, and we’re excited to be involved at this early stage,” said Alan Capel, Head of Content, Alamy.

YPA is also pleased to announce the position of Erin Moroney of Axiom Photographic Agency (www.axiomphotographic.com) as their European Liaison. “I'm delighted to be part of YPA. In this current climate, it's very easy to be cynical about the industry. It's refreshing to be involved with an organization that is so committed and passionate about nurturing new, young photographic talent.”

YPA is receiving endorsements from various organizations as well. ASPP Executive Director, Cathy Sachs states, “The American Society of Picture Professionals is very pleased to add its support to this wonderful new initiative. The mission of the Young Photographers Alliance dovetails very well with our own educational and mentoring programs. In addition the whole photography community has an opportunity to come together to share the passion of these disadvantaged young photographers, and create a nurturing environment for them.”

In New York on October 13, 2009, the evening prior to Picturehouse, a reception to announce the first Young Photographers Alliance scholarship recipients will be held at the Metropolitan Pavilion. In addition, a Silent Auction of the work of many of the scholarship applicants as well as professional photographers will be on display. All proceeds will be divided between the scholarship funds of the students and YPA’s various projects. More information about YPA’s programs and events will be available in the coming months.

One of the many benefits of PACA membership is this twice-monthly newsletter, read by many in North America and internationally. The newsletter actively encourages and welcomes contributions on all aspects of the business and we want to hear your views. In addition, the Career Opportunities section is free to members. Use this section to place job postings. PACA's reach is substantial so make sure you get the most of your membership. Please e-mail information to pacanews@pacaoffice.org.