DMLA webinar on “Building An Effective Sales Program"
Back by popular demand,Wednesday, SEPTEMBER 301:30 p.m. EasternDMLA webinar on “Building An Effective Sales Program.”As a prequel to our Annual Conference next month, this webinar will focus on building an effective licensing sales program. The program will start with a high level overview of current market conditions and competitive pressures. Then it will move into the key steps required to build an effective program including how to determine sales goals, targets and building your own lead generation program. The program will conclude with the panelists and attendees sharing favorite tips and tools.Panelists:Leslie Hughes, President, Visual SteamCandice Murray, Exec Director, Condé Nast Licensing