Welcome to our Video Library. You will find three tabs below. The Webinar and Panel Discussion Tab is where you find the recordings of our webinars over the last two years. We will be adding to these as new events take place. This section is open to everyone.
The Legal Education Video Section is new. Thanks to Adobe, who recorded Nancy Wolff, DMLA Counsel, giving a series of educational presentations on various legal subjects. We believe that you will find these videos full of important information vital to running your digital company. This section is for DMLA members only and is password protected. If you have forgotten your user name and password, please contact Cathy Aron, DMLA Executive Director at Cathy@digitalmedialicensing.org.
There is one legal video preview accessible to everyone in the Legal Education Videos and it is under the tab: Legal Education Video Sample.
We welcome your feedback.
This webinar takes a look at the key things influencing marketing communications trends for 2017. The panelists discuss the evolution of significant communications themes: the art of storytelling and “storysharing;” the adoption of new technologies and social platforms; and advances in targeting and personalization.
Featuring: Leslie Hughes, Stephanie Marchesi, Shawn Amos, and Robert Dowling
This webinar focuses on sensitive subjects, what they are, how they are viewed in the law, what releases are needed, and best practices with both contributing photographers and filmmakers, as well as clients. This is sometimes a confusing topic for artists and clients, and a topic where things have changed significantly over the years. Listen to experts including Nancy Wolff, DMLA's legal counsel, and panelists Claudia Micare and Sarah Foster from Getty, Dan Pollack, General Counsel for Masterfile, and Leslie Hughes, VisualSteam discuss the ins and outs of sensitive subjects.
Featuring: Leslie Hughes, Nancy Wolff, Sarah Foster, and Claudia Micare
This webinar focuses on building an effective licensing sales program. The program starts with a high level overview of current market conditions and competitive pressures. Then moves into the key steps required to build an effective program including how to determine sales goals, targets and building your own lead generation program. The presentation concludes with the panelists and attendees sharing favorite tips and tools.
Featuring: Leslie Hughes and Candice Murray
Fair Use is one of the most difficult areas of copyright law as there are no black and white rules, and each situation is fact dependent requiring a consideration of several factors. Ms. Wolff, who is also currently VP–President Elect of the Copyright Society, will give examples of recent cases and provide guidance on how to better understand this complex issue.
Featuring: Sarah Fix and Nancy Wolff
Before a client sits down to work at their computer, they have already been hit with a tidal wave of marketing messages. It’s getting to the point where everything is becoming white noise. How do you stand out? How can you make sure your company’s messaging is getting through? Marketing is not only an important business tool, it is essential to your future. Gone are the days of investing in one resource book ad campaign. Today we need to feed the social media machine daily with creative content, email call to action epromos, and dazzle clients with well-designed direct mail pieces. With so many marketing tasks at hand, where do you start?
A strong memorable marketing campaign begins with a great message, and when communicated consistently in a relevant language to the client… we emotionally connect with our clients.
Featuring Leslie Hughes, Jennifer Kilberg, and Karen Dsilva
The Digital Media Licensing Association brings together some the top stock motion leaders to discuss the opportunity and growth in this market segment, as well as the challenge of building a collection that resonates with clients.
Featuring Stewart Cohen, Alwyn Gosford, Patrick Lor, Eric Trageser, and Jared Van Fleet
Why do you need them? Should you keep copies? Do you need them for buildings? What if it's a crowd? What about trademarks and identifiable objects? Can you use an app?
Featuring Leslie Hughes and Nancy Wolff