DMLA March Newsbreak

Written By Leslie Hughes

March 14, 2024

European lawmakers approve the world’s first act to regulate AI

The EU Parliament approved the Artificial Intelligence Act this month. This is the world’s first major set of regulatory ground rules to govern artificial intelligence. The regulations are expected to take full force by the end of May.

Highlights of what the act includes:

  • Safeguards on general purpose artificial intelligence

  • Transparency requirements

  • Limits on the use of biometric identification systems by law enforcement

  • Bans on social scoring and AI used to manipulate or exploit user vulnerabilities

  • Right of consumers to launch complaints and receive meaningful explanations

For more information, here are two links:

Photo Archive News

Reuters

DMLA Member Guidance - IPTC Metadata

DMLA would like to encourage members to start using the IPTC field to signify AI generated content.  As the use of AI generated content expands quickly and improves, it becomes clear that using metadata is an important first step.   

Google uses the embedded IPTC image metadata to signal visual media created by generative AI models. Google has gone further, requiring that Google merchants "preserve any metadata tags which indicate that the image was created using generative AI in the original image file.”  

Meta announced in February support for using IPTC metadata to identify AI generated content on Facebook, Instagram and Threads. 

IPTC published guidelines in 2023 that may be found here.

Content Credentials

DMLA is a member of the Content Authenticity Initiative. Our technology and legal committees are each involved in discussions about the use of content credentials and tools to help track the source and provenance of digital content. We encourage members to look into the Content Authenticity Initiative and the C2PA recommendations regarding the adoption of content credentials based on C2PA technical specifications.

For more information, please check out the Content Authenticity Initiative here.

For more information on Content Credentials, please go here.

CEPIC Webinar: Is AI Copyrightable?
Part II

Find out from IP experts whether AI creations (output) can be protected by copyright laws in various regions of the world. Hear about the legal challenges faced by an AI artist in trying to copyright his AI art in India and in the United States.

CEPIC is offering this event for free to DMLA members.

Thursday, March 21 - 12:00pm EST

Speakers:

• Ankit Sahni, lawyer ad artist ("Suryast")

• Florian Koempel, Board Director, PIXEL

• Nancy Wolff, Partner at Cowan DeBaets Abrahams & Sheppard, LL , legal Counsel, DMLA

To take advantage of this offer, go here and select the DMLA free ticket option.

Visual 1st announces “Re-establishing Trust in Visuals”

A streamed spotlight discussion


Visual 1st invites DMLA members to this webinar at early bird pricing which ends March 27.

April 10, 8:00 – 9:30 Pacific Time

$19 Early Bird Ticket

More info: https://www.visual1st.biz/spotlights2024 


Confidence in the veracity of photos and videos is at its lowest point ever. How can you trust any image – even, as it turns out, photos shared by British Royalty – when the ever more versatile GenAI tools are at everyone’s fingertips?

As the lack of trust in visuals is a multi-faceted problem, no single solution solves all and a variety of solutions are being developed.

At Visual 1st’s Re-establishing Trust in Visuals – Untangling the potential solutions streamed Spotlight event on April 10, a panel of cutting-edge experts will take a deep-dive into the current state of different approaches specifically to:

  • Assist content creators to certify that their images are authentic and can be trusted, including with respect to IP. 

  • Enable imagery viewers and buyers to ascertain whether the images they’re viewing, or are about to publish under their responsibility, meet the necessary authenticity requirements.

The panel will untangle the confusion on the potential and limitations of today’s trending approaches, including:

  • C2PA metadata credentials

  • Forensic watermarking

  • Deepfake detection

Speakers are:

Bios and other info: https://www.visual1st.biz/spotlights2024 

10th Annual Survey of Creative Professionals:
Rich Media & Licensing

VisualSteam is offering DMLA members a 10% discount on the purchase of the 10th Annual Survey of Creative Professionals: Rich Media & Licensing. To get the link to use for this discount, please contact sales@visualsteam.com and identify your company as a member of DMLA. For more information on the survey, go here.

Upcoming 2024 Events:

If there are events you would like us to include, please email the information to admin@digitalmedialicensing.org

Leslie Hughes
Previous

Letter to the U.S. Copyright Office
Next

DMLA February Newsbreak