When our industry discusses DAMS, we mean systems for managing assets we’ve made available for licensing. When our buyers discuss DAMS, though, they’re referring to systems that do so much more. Especially for Fortune 500 companies like Coca Cola and Nike, DAMS are used to track how images perform on social media, to update outdated language around diversity, to value companies’ assets during mergers/aquisitions, and to ensure product images are described in the terms consumers actually use. Hear from David Lipsey, a world-leading expert, about the exciting world of enterprise DAMS and how we can leverage knowledge of our buyers’ DAMs to better serve the needs of our customers (and make our own assets more valuable in the process).