Long promised and much misunderstood, licensed synthetic content is finally here. Platforms generating lensless media from algorithms are rapidly pushing photo realistic content into distribution channels and onto surfaces that until recently were the exclusive domain of organically created photography and video. This panel of industry pioneers and industry experts will offer a deep dive into the current state of the art, the power of clean, biometrically released datasets, the technology behind all of this and how this big bang moment will impact our industry and beyond.