Vertical Content and Storytelling

During the pandemic, short-form vertical content has exploded in popularity. TikTok has 80 million active monthly users who spend 52 minutes per day on the platform, and YouTube is committing $100 million to expand vertical video on its platform. Vertical content is often highly story-driven, and is seen as more authentic and engaging by users than traditional formats. If your clients aren’t already demanding vertical photos and videos, they soon will be. Join our experts to learn about the market for vertical content, hear perspectives from creators who tell stories in this unique format, and learn about the tools and platforms driving vertical content’s explosive growth.

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