Prior to the pandemic, brands had been increasingly turning to in-house or agency photoshoots. But once again, production is changing. During the pandemic and with limited access to in-person productions, companies increasingly turned to on-demand and virtual productions, and 3D modeling and augmented reality to help create the large number of product images needed. One agency said “When you have 22 products with 47 configurations in nine colors, the cost of photographing that is insane.” New tools and cheaper high-end processing power have made some previously costly production options available to far more businesses. Companies are also considering issues like sustainability and data-driven production. Join our panel of experts to discuss these topics, the challenges, opportunities and what they mean to licensing.