Achieving Authenticity and Personalization
What makes an image or video "authentic" and sell-able? Adobe, Getty, Alamy and Hawke Media at the epicenter of the trend towards authenticity, diversity and personalization explore why buyers increasingly seek images right for their own demographic, i.e. millennials for web pages or Influencers for their age group. Real life examples will answer if what client says they want, is what they buy. And how licencors guide creators?
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