In a world where customers increasingly seek verifiable content, join Tom Smith of Gado Images, Bob Ahern, Director of Getty Images Archive, Lia Jusino, Head of Archival at Vice News and Jonathan Wells, Bureau Chief of SIPA for a lively discussion of best practices, market trends, and new technologies to insure content is real and verified – all while editorial programming, authentic commercial content, archival interest and potential sources continue to explode.