The Legal Committee of the Digital Media Licensing Association presents a three-part series on visual content releases. This video is part two covering property releases for places.

Moderator:
Leslie Hughes, President, DMLA

Speakers:
Heather Cameron, Getty Images
Nancy Wolff, CDAS
Margaret Vincent, Stocksy

Recorded:
April 25, 2024

Whether you're a licensor, creative, or content creator, understanding the importance of releases is essential. This is the first in a series of 3 webinars that will delve into the legal aspects, best practices, and industry standards surrounding releases. This webinar will address releases of people.

Our expert panel includes:

Moderator: Tom Smith, Gado Images

Heather Cameron, Getty Images
Nancy Wolff, Cowan Debaets Abrahams and Sheppard
Margaret Vincent, Stocksy
Arohi Kashyap, Kashyap Partners & Associates

Late 2023

DMLA’s Technology Committee hosted this webinar on the Future of Responsible GenAI on June 5th, 2024.

The panelists discussed the current state of the market and future trends in GenAI in the creative industries (including stock photography, filmmaking, advertising, news and art) offering insights on:

1) How this technology will impact various aspects of content creation and production;
2) How stakeholders can effectively adapt to the evolving landscape.

Mark Milstein - Co-founder, vAIsual / DMLA Tech Cmte Chair - moderator
Michael Osterrieder - CEO, vAIsual
Amir Mireskandari - HH Global
Rohit Vaswani, Ogilvy & Mather (Indonesia)
Vered Horesh, Bria.ai

President Leslie Hughes kicks off the 28th Digital Media Licensing Conference’s educational line up with a fresh perspective on the industry now and in the future.

Speaker: Leslie Hughes, DMLA President

The world of technology is fundamentally changing the way we create and consume media. Mobile, digital and generative AI have all played a role in this evolution, but data has been the driving force. Anna Dickson and Matt Serletic from Google will discuss how data has impacted the content landscape and how it is shaping the future of media.

Moderator:
Leslie Hughes, President, DMLA

Speakers:
Anna Dickson, Group Product Manager, Google
Matt Serletic, Director, Creative Content, Google

Recorded:
October 23, 2023
San Francisco, CA

Join Rob Kasunic, Director of Policy and Practice and Suzy Wilson, General Counsel for the US Copyright Office for a moderated discussion about copyright today, the law, and the impact of technologies such as AI.

Moderator:
Leslie Hughes, President, DMLA

Speakers:
Suzanne Wilson, General Counsel & Associate Register, USCO
Robert J. Kasunic, Associate Register of Copyrights and Director of Registration Policy and Practice

Recorded:
October 23, 2023
San Francisco, CA, USA

A perennial favorite, hear about the most important legal cases and new laws impacting our industry. This year, our panel is exclusively focused on the complex legal issues and questions surrounding generative AI.

Speakers:
Nancy Wolff, Partner CDAS, DMLA Counsel
Margaret Vincent, Interim CEO / VP Legal, Stocksy
Amanda Perrot, Associate General Counsel, Adobe
Paul Reinitz, Director, Advocacy Counsel, Getty Images

Recorded:
October 23, 2023
San Francisco, CA, USA

Sponsored by:
CDAS

In this rapidly changing landscape, understanding and addressing bias in AI becomes crucial for ensuring that these new tools are equitable and do not allow bias, both conscious and unconscious, to fester and propagate, setting back much of the progress we have made over the past decades.

Moderator:
Joe Naylor, Co-Founder & CEO, ImageRights International

Speakers:
Mark Milstein, Co-Founder/Rainmaker, vAIsual
Tonia Osadebe, Senior Product Manager, Google
Tiffany Gilron, Director of Product Marketing, New Products, Shutterstock

Recorded:
October 23, 2023
San Francisco, CA, USA

Join industry experts and innovators at our cutting-edge roundtable, where we explore the pivotal role of digital asset management (DAM) software in revolutionizing content operations. Unveil the future of DAM technology as we delve into the transformative power of generative AI and its potential to reshape the landscape of content creation, organization, and distribution.

Moderator:
Mark Milstein, Co-founder/Rainmaker, vAIsual

Speakers:
Misti Vogt, Chief of Staff, Orange Logic
Lara Guerard, Principle/Founder, Media Magnet Consulting
Wendy Walker, MAM Delivery & Support Coordinator, NEP Group
Jake Athey, VP, Sales and Go-To-Market, DAM and PIM, Acquia

Recorded:
October 23, 2023
San Francisco, CA, USA

Sponsored by:
Acquia

Delve into the vital significance of Diversity, Equity, and Inclusion (DEI) within the realm of licensed stock media. Our experts will explore the profound impact of DEI on shaping narratives and promoting a more inclusive visual culture, shedding light on the ways in which embracing DEI principles can revolutionize the world of licensed stock media.

Moderator:
Christina Vaughan, Founder at Cultura, President of CEPIC

Speakers:
DeSean Brown, Co-Founder, pocstock
Lori Rodney, Head of Global Communications, Shutterstock
Debbie Grossman, Group Manager, Strategic Business Development, Global Initiatives, Adobe Stock

Recorded:
October 23, 2023
San Francisco, CA, USA

Hear from the Content Authenticity Initiative, IPTC and industry experts about safeguarding trust and truth in the digital age.

Moderator:
Leslie Hughes, President, DMLA

Speakers:
Andrew Kaback, Lead Product Manager, CAI
John Horodyski, Executive Director, Salt Flats
Pam Fisher, Executive Director, The Media Institute Chair, Video Metadata Standards Committee, IPTC

Recorded:
October 24, 2023
San Francisco, CA, USA

A session covering the tectonic shift of generative AI, and what it means for our industry.

Moderator:
Mark Milstein, Co-founder/Rainmaker, vAIsual

Speakers:
Eric Wengrowski, Founder, StegAI
Mikayel Khachatryan, CEO, Wirestock
Michael Francello, Director of Innovation, Shutterstock
Chip Schenck, Independent Consultant

Recorded:
October 24, 2023
San Francisco, CA, USA

Our panel of working photojournalists share their powerful images while discussing the challenges facing visual journalists today.

Moderator:
Jonathan Wells, President, SIPA USA

Speakers: 
Ken Kobré, Photojournalist, Author
Paul Kuroda, Photojournalist
Skyler Greene, Photographer, Creative Director
Ethan Swope, Photojournalist, Documentary Filmmaker

Recorded:
October 24, 2023
San Francisco, CA, USA

This panel brings together four of the most respected names in the studio operations space to explore the transformative journey of photo studios, as they evolve through the strategic adoption of technology and streamlined processes.

Moderator:
Thomas Ladefoged, CEO, Pixelz

Speakers:
Alex Ashton, Managing Principle at I/D.W
Brad Malcolm, President and CEO, EyeQ
Kelly Elaine Garthwaite, Photo OperationsTeam Lead, Red Bull
Curren Calhoun, Director of Photo Production and Technology, Gap

Recorded:
October 24, 2023
San Francisco, CA, USA

Industry experts and innovators from leading tech companies explore the latest advancements in video content recognition, recommendation algorithms, and user interface designs. Discover how artificial intelligence and machine learning are revolutionizing video search, making it more efficient, personalized, and engaging for users.

Moderator:
Mark Milstein, Co-founder/Rainmaker, vAIsual

Speakers: 
Mick Reed, Founder, MiMojo
Analisa Goodin, Founder & CEO, Catch & Release
Michael Liou, President, Corporate Strategy & Development, Chooch
Pam Fisher, Executive Director, The Media Institute Chair, Video Metadata Standards Committee, IPTC

Recorded:
October 24, 2023
San Francisco, CA, USA

Hear from industry leaders about trends and new developments in content, licensing images for AI training, marketing, and other areas that directly impact your company’s revenues and bottom line.

Moderator:
Thomas Smith, Co-Founder/CEO, Gado Images

Speakers:
James Allsworth, Head of Content, Alamy
Chip Schenck, Data Strategist
Alina Volchek, General Manager, Depositphotos

Recorded:
October 24, 2023
San Francisco, CA, USA

The DMLA Google Working Group introduces the new "Licensable" badge beta launch and answers implementation questions with industry experts in Schema.org and IPTC metadata.

President Leslie Hughes kicks off the 27th Digital Media Licensing Conference’s educational line up with a fresh perspective on the industry now and in the future.

Speaker: Leslie Hughes, President, DMLA
Date: October 24, 2022

We are all trying to understand the metaverse. How it will help us feel connected to people in our lives, how it will impact the content creation industry and what we need to do today to build it. As we enter the next frontier of the metaverse, this session will cover some examples of things we’ve created and some lessons we’ve picked up so far. This discussion will help each of us envision the possibilities and how we can all play a part in building the future.

Speaker: Cristie Zellmer, Director of Business Affairs, Meta
Date: October 24, 2022

Lots of companies use the term “metaverse”, but what does it actually mean? And more specifically, what does it mean for the media licensing industry? Can we license assets for use in virtual spaces? How can we enforce copyright in artificial worlds? Join Cristie Zellmer of Meta (formerly Facebook) and other experts as we delve into what the metaverse really is — and why you should care.

Moderator: Leslie Hughes, CEO and Founder, iSPY Visuals
Speakers: Cristie Zellmer, Director of Business Affairs, Meta
Lewis Smithingham, SVP of Innovation, Media.Monks
Date: October 24, 2022

A legend in the digital media industry, photographer and author Rick Smolan will address the International Media Licensing Conference, delivering his latest insights on “The Good Fight: American’s Ongoing Struggle for Justice.”

Speaker: Rick Soloman, CEO, Against All Odds Productions
Date: October 25, 2022

Join DMLA for a discussion with Shira Perlmutter, the Register of the US Copyright Office to hear her perspective and approach on copyright today, including an update on the copyright claims process and how its working, their process and perspective on AI and machine generated content and more. There will be an invaluable open Q & A period where Shira will be joined by Rob Kasunic, her principle advisor on legal and business affairs, to answer your questions.

Speaker: Shira Perlmutter, Register of Copyrights and Director of the U.S. Copyright Office
Date: October 26, 2022

President Leslie Hughes kicks off the 26th Digital Media Licensing Conference’s educational line up with a fresh perspective on the industry now and in the future.

Non-fungible Tokens (NFTS) have taken the art world by storm, becoming a $300+ million market for digital content practically overnight. Join our experts to learn about the business of NFTs—how they’re created and sold, who’s making them (and making money from them), and how your business can benefit.

With the rise of contributor networks and distributed, remote production, the studio model is experiencing a major overhaul. In this session, Head of Shutterstock Studios’ Aiden Darné will share lessons from building a studio from scratch in today’s creative and production environment, the new modes of content creation that are succeeding, why it’s critical to service any AOV, and how upstarts can level the playing field.

Coming out of what was an unprecedented year, 2021 has been nothing short of eventful. From the events of January 6, to virtual award shows and a gradual re-opening around the world, photographers have been on the front lines of it all. Join us for a conversation with four world-leading photographers across News and Entertainment. See their imagery and hear from them directly about how their work has changed and trends they see as a result of the events over the past couple of years.

Long gone are the days when agencies acted as warehouses for photos and video. Today’s visual media licensing platforms are expected to offer customers both authentic content and transformative tech. This panel will introduce attendees to four of the hottest, easily deployed editing and processing solutions that can easily take any library from passive hub to launchpad.

Join Santiago Lyon, Adobe’s Head of Advocacy and Education, for the latest updates on the Content Authenticity Initiative. Santiago will recap how the CAI works, how membership has grown and offer proofs of concept in the works and an update on C2PA.

Long promised and much misunderstood, licensed synthetic content is finally here. Platforms generating lensless media from algorithms are rapidly pushing photo realistic content into distribution channels and onto surfaces that until recently were the exclusive domain of organically created photography and video. This panel of industry pioneers and industry experts will offer a deep dive into the current state of the art, the power of clean, biometrically released datasets, the technology behind all of this and how this big bang moment will impact our industry and beyond.

Approximately 1.5+ billion smartphones are sold throughout the world annually, compared to only 15+ million dedicated cameras. Mobile photography isn’t just another younger-cousin subset of traditional photography — it’s now setting the pace for photographers and creatives worldwide. Hear from Jack about his own switch to mobile and the rapidly advancing mobile photography revolution.

From streaming images, to subscription-based pricing, to user generated media, to social commerce to open-source advertising, new models for monetizing content are exploding onto the scene. Join our expert panelists as we discuss these new models, and share success stories of companies who found new ways to monetize and distribute their content.

During the pandemic, short-form vertical content has exploded in popularity. TikTok has 80 million active monthly users who spend 52 minutes per day on the platform, and YouTube is committing $100 million to expand vertical video on its platform. Vertical content is often highly story-driven, and is seen as more authentic and engaging by users than traditional formats. If your clients aren’t already demanding vertical photos and videos, they soon will be. Join our experts to learn about the market for vertical content, hear perspectives from creators who tell stories in this unique format, and learn about the tools and platforms driving vertical content’s explosive growth.

When our industry discusses DAMS, we mean systems for managing assets we’ve made available for licensing. When our buyers discuss DAMS, though, they’re referring to systems that do so much more. Especially for Fortune 500 companies like Coca Cola and Nike, DAMS are used to track how images perform on social media, to update outdated language around diversity, to value companies’ assets during mergers/aquisitions, and to ensure product images are described in the terms consumers actually use. Hear from David Lipsey, a world-leading expert, about the exciting world of enterprise DAMS and how we can leverage knowledge of our buyers’ DAMs to better serve the needs of our customers (and make our own assets more valuable in the process).

The pandemic and a tumultous political environment have driven major changes in the Editorial world. More sports and entertainment photographers have pivoted to news, buyers are increasingly seeking to use Editorial materials for commercial purposes, and archival content is surging in popularity as advertisers focus on nostalgia and seek materials which don’t require in-person shoots. Join us for a lively discussion of business trends in the Editorial space, and what they mean for photographers and media licensors.

In today’s world, image metadata and alt text are absolutely crucial. Well-written metadata makes images more accessible, drives inclusion, and also enhances SEO value. In many cases, alt text is now a regulatory requirement, driving organizations like IPTC to incorporate accessibility into photo metadata standards. DAM vendors are adapting, too, and creating the software needed to manage and surface metadata and alt text. Join our experts for an interactive discussion of metadata, DAMs, and image accessibility.

Congress passed the CASE Act (Copyright Alternative in Small Claims Enforcement Act) in December 2020 establishing a three-member tribunal, the Copyright Claims Board (CCB), to evaluate copyright infringement small claims where the disputed amount is less than $30,000. How will the process work? How will it affect photographers and copyright enforcement services? Will it encourage copyright trolling or create incentives to resolve disputes without litigation? All this and more will be discussed by a noted content creator and representatives from the Copyright Alliance and the CCB and moderated by DMLA legal counsel Nancy Wolff.

With the prolific rise of deep-fakes, misinformation, and fake news — seeing is no longer believing. It’s more important than ever for creators to protect the credibility of their content. Platforms need to verify the provenance of the content that they publish to maintain trustworthiness. And the public needs to know what is real and what isn’t. Our panel of authenticity experts will discuss next-generation tools and AI-powered technologies to combat the forces of misinformation. Come share your perspective on the emerging ecosystem of trust.

Achieving diverse and authentic representation is absolutely essential for our industry. Sourcing and creating diverse content provides opportunities to a broad range of creatives, and serves customers by ensuring that people of all backgrounds are represented in our imagery. After engaging with diversity-related topics in many of our other sessions, join our experts for a discussion of diversity and authentic representation and what it means for media licensing.

From the licensable badge, to vertical content, to metadata standards, Google is a major force in our industry and beyond. Join Google and the DMLA for a discussion of cutting-edge topics impacting the world of digital media.

Prior to the pandemic, brands had been increasingly turning to in-house or agency photoshoots. But once again, production is changing. During the pandemic and with limited access to in-person productions, companies increasingly turned to on-demand and virtual productions, and 3D modeling and augmented reality to help create the large number of product images needed. One agency said “When you have 22 products with 47 configurations in nine colors, the cost of photographing that is insane.” New tools and cheaper high-end processing power have made some previously costly production options available to far more businesses. Companies are also considering issues like sustainability and data-driven production. Join our panel of experts to discuss these topics, the challenges, opportunities and what they mean to licensing.

Epic Games will show the influence and change in the content landscape that Unreal Engine has brought about or has the potential to do. Libraries of content are key differentiator in the success of platforms and ease of access and use are essential in go to market timelines.

Understanding evolving legal issues is core to the success of the licensing industry. Copyright is the backbone of most business models and changes in the law can have a material impact on how we operate. The DMLA legal committee, made up of diverse legal industry experts, meets regularly to discuss legal issues that impact the industry and explore how the DMLA can advocate for the interests of its members. The committee has identified several key issues to discuss in this panel including, CSMA, copyright enforcement outside the US, NFTs, biometric model releases. The session will also cover legislative and case law developments relevant to the industry.

DISCLAIMER: This copyrighted video is presented by the Digital Media Licensing Association (DMLA), which reserves all rights not expressly granted. It may no...

DISCLAIMER: This copyrighted video is presented by the Digital Media Licensing Association (DMLA), which reserves all rights not expressly granted. It may no...

DISCLAIMER: This copyrighted video is presented by the Digital Media Licensing Association (DMLA), which reserves all rights not expressly granted. It may no...

President Geoff Cannon sets the stage for our 2019 Navigating Disruption Conference, reviews DMLA's dramatic year of advocacy on behalf of our growing licensing community and news of our exciting plans for the year ahead.

Chad Newell, Snapwire's CEO, explores the universe of on-demand custom production platforms. As the founder of a market leader, Chad digs into the value proposition of custom, why technology transformed the space and why custom satisfies a brand's growing need for wholly-owned and exclusive content.

As technology advances, content creation explodes and the media industry continues to be disrupted, the licensing industry as we know it is shifting in ways that change the way we work. Change is inevitable, but how do we best navigate this disruption for our own business? In this talk, Stan Pavlovsky, Shutterstock’s President and COO will draw from his experience and share insights on how to set yourself up for adaptability, to navigate opportunities and determine where your businesses can optimize for innovation.

45% of Creative Pros are using free (CC0) content, as many as use microstock. Sites offering free content like Unsplash and Pexels have blown up in the last few years. Unsplash boasts 1.7 Billion API requests/mo. Pexels has over 500K free photos and artists are uploading 50K images/mo. What is happening? What are the legal issues? Why the emergence of free and how do artists and agencies benefit? Come hear a panel of experts discuss the phenomenon of free.

In a world where customers increasingly seek verifiable content, join Tom Smith of Gado Images, Bob Ahern, Director of Getty Images Archive, Lia Jusino, Head of Archival at Vice News and Jonathan Wells, Bureau Chief of SIPA for a lively discussion of best practices, market trends, and new technologies to insure content is real and verified – all while editorial programming, authentic commercial content, archival interest and potential sources continue to explode.

AI has matured - and is increasingly “baked into” content creation, search and licensing software solutions. Join IBM, Google Vision, Imagga and CloudSight to learn how their products streamline workflows – automatic key wording, content moderation, trademark, landmark and people identification and categorization, text from images, security and other practical marketplace solutions for creators and licencors of all sizes.

Industry experts discuss auto-tagging, automatic-image captioning, categorizing images, building custom AI models, and more. This webinar builds on the Practical AI session at our 24th Annual Conference in 2019, and is ideal for those who did not attend the session, or attended and want to learn more about AI.

What makes an image or video "authentic" and sell-able? Adobe, Getty, Alamy and Hawke Media at the epicenter of the trend towards authenticity, diversity and personalization explore why buyers increasingly seek images right for their own demographic, i.e. millennials for web pages or Influencers for their age group. Real life examples will answer if what client says they want, is what they buy. And how licencors guide creators?

45% of Creative Pros are using free (CC0) content, as many as use microstock. Sites offering free content like Unsplash and Pexels have blown up in the last few years. Unsplash boasts 1.7 Billion API requests/mo. Pexels has over 500K free photos and artists are uploading 50K images/mo. What is happening? What are the legal issues? Why the emergence of free and how do artists and agencies benefit?

Geoff Cannon, DMLA President

Moderator: Leslie Hughes, iSPY Visuals
Panelists:
Jason Yeh, Massive Assembly
Revel Rosa, Phantom Vox Studios
Tyler Gates, Brightline Interactive
Peter Schlosser, Ph. D., Cal Poly San Luis Obispo

Join us as we learn about the new immersive technologies of Augmented Reality, Virtual Reality and Mixed Reality - what they are, what they will mean to brands, and how they will affect the future of content and content licensing.

Moderator: Amanda Perrot, Adobe

Panelists:
Nancy Wolff, DMLA Counsel
Margaret Vincent, Stocksy
Lizanne Vaughn, Getty/iStock
Sejal Patel, Shutterstock
Sylvie Fodor, CEPIC

Intellectual property legal experts discuss the hottest topics facing he media licensing industry today - General Data Protection Regulation (GDPR), Framing, Small Claims, current case in the courts, DMLA's updated Known Images Restriction List, and more!

Chris Do, Founder/CEO, Blind.

Moderator:
Leslie Hughes, iSPY Visuals
Panelists:
Stephen Forte, Collar.Tech
Lawrence Lazare, Pond5
Alex Reynolds, Shutterstock
Seth Lytle, IBM

Machine learning and Artificial Intelligence are often touted as the ultimate drivers of digital transformation. Going beyond the hype in Artificial intelligence to explore what, why and how.

Anna Dickson, Google

On its 20th anniversary last month, Google announced several new updates to Search, including new innovations in Google Images, Come listen to Anna Dickson, Photo Lead, Content & Community at Google, talk about these changes and how Google is thinking about a more visual future.

Victoria Hulett0Gross, VenusStock

The opportunity of solo entrepreneurship in the stock and beauty industry. Victoria Hulett-Gross of VenusStock will be speaking about the changes facing small stock agencies and the opportunities in licensing in a new media world, and how a small agency can be ahead of larger agencies in recognizing trends.

Tim Bigelow, Adobe Stock

Adobe is at the forefront of the intersection of creativity and innovation, developing tools and technologies to help brands and creatives keep us with content velocity. Join Tim Bigelow, Business Development Manager at Adobe Stock, as he shares how technology can help streamline the process to creating engaging visual experiences, and showcases the latest innovations from Adobe - including machine learning and artificial intelligence (Adobe Sensei).

Moderator: Rick Gell, DMLA

Panelists:
Brendon Mulvihill, Jukin Media
Olga Egorsheva, Lobster
William Finkel, Fullscreen

UGC has exploded. We bring together leaders in gaming, social media, YouTube and stock who are shepherding an new generation of creators to discuss licensing, distribution, rights and monetization of their content.

Mathieu Desoubeaux, IMATAG

Is metadata still relevant to inform images of their source, context, and rights? At a time plagued by fake news and rampant infringement, metadata remains the most accurate and reliable method to inform images of their origin, rights, and authority.

Moderator: Chelsea Lauren, Shutterstock
Panelists:
Michael Goldberg, Celebrity Footage
Steve Kozak, Jimmy Kimmel Live
Gail Perry, Getty Images

The celebrity shows, photographers, videographers and rights experts come together for a lively conversation on celebrity and red carpet content, being a female photographer and the access, licensing and rights issues celeb creators face.

Rob Sewell, SmartFrame
Joe Naylor, ImageRights

SmartFrame and ImageRights have partnered together in order to generate a new annuity ad revenue stream for you from your infringed content.

Worldwide leaders in 3D and Motion Graphics licensing discuss the technological, right, pricing and delivery challenges in this fast-growing content vertical.